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Where we work
On site across central Scotland from our Edinburgh base, and remotely everywhere else with visits by arrangement. Same prices wherever you are, we do not price by postcode.
On site, in person
Remote coverage, visits by arrangement

Services · Web
Sell online without a monthly platform fee eating your margin. Stock, payments, shipping and VAT wired into what you already use.£8,000 to £18,000

An online shop is a shop that never closes, and building one properly means far more than putting products on a page. It means payments that just work, stock that stays accurate, shipping and VAT calculated correctly, and the whole thing joined up to the systems you already run on, so an order online does not mean someone retyping it into your accounts by hand an hour later.
There is a real choice in how it is built. Platforms like Shopify are quick to start and take a monthly fee and a slice of every sale forever. WooCommerce gives more control on your own site. A bespoke build fits a business whose way of selling does not match the templates. We pick based on your margins, your volume and how you actually operate, rather than defaulting to whatever is easiest for us to set up.
Whichever route, the parts that decide whether a shop makes money are the unglamorous ones: payment options customers trust, stock that does not oversell, a checkout that does not lose people at the last step, and product pages built to be found in search. We wire in Stripe, PayPal and Klarna, sync stock and orders with your accounts and suppliers, and structure the pages so they can rank, because a shop nobody finds sells nothing.
See it work
Type what you do and see how a page we build would show up in Google and in an AI answer.
How you appear in Google
optimumitsolutions.co.uk › emergency-plumber › edinburgh
Emergency plumber in Edinburgh | Optimum-built site
★★★★★4.9 · 128 reviews · Open now
Looking for an emergency plumber in Edinburgh? Fast response, fixed prices agreed up front, and real people who answer the phone. Covering Edinburgh and the whole UK.
How you appear in an AI answer
Press the button to see how an answer engine would summarise a page built like this.
A scripted demonstration. We generate the title, description and structured data for real; the search and AI panels are mock-ups of how an optimised page tends to appear.
The obvious benefit is a second way to sell that runs while you sleep. A physical or phone-based business that adds a proper online shop is no longer limited to the people who walk in or ring during opening hours; it can take an order at midnight from someone who found it on a phone. For a lot of businesses that is not a small uplift, it is a whole new channel of revenue on top of what they already do.
The margin benefit is real too, and often overlooked. The convenient platforms quietly take a monthly fee plus a percentage of everything you sell, which on any volume adds up to a serious sum every year. Building it so that fee does not eat your margin, and so the systems join up rather than needing manual re-entry, means more of each sale stays with you and less of your team's time goes on order admin.
And a joined-up shop removes the errors that cost you customers and evenings. When stock, orders and accounts talk to each other, you stop overselling things you do not have, stop retyping orders and stop reconciling by hand at month end. The shop becomes something that runs smoothly in the background rather than a second job bolted onto the day.

Illustrative cases. Tap one to see what happened and what could have been done.
The case
A specialist food producer was selling well through a hosted platform, but between the monthly fee and the percentage on every order it was quietly handing over a painful slice of its margin, more each year as sales grew.
What could have been done
A shop that does not charge per sale, moved across without losing listings or customers, means the fees they stop paying cover the build inside the first year.
The case
A homeware shop took online orders on one system and ran its accounts and stock on another, so someone spent part of every day retyping orders between them and occasionally selling something already out of stock.
What could have been done
Joining the shop to their accounts and stock so orders flow through automatically ends both the daily retyping and the embarrassing oversells, and frees up most of a person's day.
Tell us what is going wrong and we will come back with a fixed price in writing, after a short scoping call. No obligation, and no jargon.
£8,000 to £18,000. We agree the exact number before any work starts, so there are no open ended day rates.
Most work of this kind is live within three to four weeks. We give you a date before we begin and tell you early if anything threatens it.
Yes. We are based in Edinburgh and work on site across the Lothians, Fife and Glasgow, and remotely across the United Kingdom.
Same service, same prices, wherever you are. On site across central Scotland and remotely across the rest of the UK.
Fast, accessible sites that load in under two seconds and read well on a phone. Built to be edited by you, not held hostage by us.
Getting found in Google and now inside AI answers too. Buyers increasingly ask ChatGPT, Perplexity or Google's AI Overviews before they ask a search box, and the work to be the source those tools quote has its own name now: answer engine optimisation.
Customer portals, booking systems and internal tools. The bits an off the shelf website cannot do.
A mark that works at 16 pixels and on the side of a van. Full file set, no monthly licence.
Managed hosting with backups, monitoring and a real person answering when it breaks. Domains and business email included.
Stop missing calls. Stop quoting at midnight.