Loading…
Free tools
Free SEO tools
Score a page, preview your Google result, check your titles, keyword balance and readability. No sign up, nothing stored, built by an IT firm that does this for a living.
Audit
Score a whole page and find what is holding it back.
On-page
Get the title, description and snippet right before you publish.
Google SERP snippet previewSee exactly how your title and description will look in Google, on desktop and mobile.Title and meta description checkerCheck your title and meta description lengths against what Google actually shows.Open Graph and social previewSee how your page looks when it is shared, and find the Open Graph tags you are missing.
Content
Write copy that reads well and leads with the right words.
Technical
Check the plumbing search engines rely on.
Heading structure checkerMap any page's H1 to H6 outline and spot missing or skipped headings.Robots.txt and sitemap checkerCheck your robots.txt and XML sitemap exist, work, and are not blocking your own site.Structured data checkerFind and validate the JSON-LD schema on any page, so you can win rich results.
Why we built these
Most small businesses are sold SEO as a mystery. Someone takes a monthly fee, sends a report full of numbers nobody explains, and the phone rings no more than it did before. We think that is backwards. The on-page basics that decide whether a page can rank are not a secret, and you should be able to check them yourself in a minute, for nothing.
So we built the tools we use on our own client work and put them here. The snippet preview shows you the exact title and description Google will display, and warns you before they get cut off. The keyword tool shows the words your page actually leads with, which is often not the words you meant. The readability tool tells you if your copy is heavier going than it needs to be, because pages that are easy to read hold attention and get shared, and both of those help you rank. None of it is dressed up. You paste your text or your address, you get a straight answer, and you decide what to do next.
If the answer is that you would rather someone just did it, that is fair, and it is what our AI SEO service is for. We handle the technical work, the schema, the content and your Google Business Profile, at a fixed price agreed up front, and we optimise for the way people search now, including the AI assistants that quote their sources. Either way, start with the tools. They cost nothing and they will tell you the truth.
Common questions
Are these SEO tools really free?
Yes. Every tool here is free to use with no sign up and no card. The audit tools have a small per-visitor limit so a bot cannot hammer them, but a real person will never hit it in normal use.
Do you store what I paste or check?
No. The on-page tools like the snippet preview, keyword density and readability run entirely in your browser, so nothing leaves your computer. The audit tools fetch the public page you ask about and score it, then forget it. Nothing is saved.
Will these tools get my site to number one?
No tool can promise that, and anyone who says otherwise is selling you something. What these do is remove the guesswork: they show you the on-page basics search engines and AI answer engines actually look at, so you fix real problems instead of chasing myths.
What is the difference between these and paying an agency?
These tools tell you what is wrong. Fixing it takes time and know-how. If you would rather hand the whole thing over, that is our AI SEO service, at a fixed price agreed before we start.