Services · Web

Branding and logo design

A mark that works at 16 pixels and on the side of a van. Full file set, no monthly licence.£2,500 to £5,000

What branding and logo design actually means

Branding is how a business looks and feels wherever someone meets it, and the logo is the heart of it. A good mark is not just a nice picture; it has to work at sixteen pixels in a browser tab, embroidered on a polo shirt, and two feet wide on the side of a van, in colour and in plain black. Designing one properly means solving all of those at once, which is why a logo knocked up cheaply so often falls apart the moment it leaves the screen.

Around the logo sits the rest: a set of colours, a typeface or two, and a few simple rules for how they go together. That is what turns a logo into a brand, because it means your website, your social posts, your invoices, your signage and your emails all look like they come from the same business. Consistency is most of what makes a small business look established, and it costs nothing extra once the rules exist.

The thing we will not do is trap you. Plenty of design outfits keep the source files, or licence the logo to you on terms that mean you are renting your own identity. We hand over the complete file set, in every format you could need, and the marks are yours outright with no monthly fee. Your brand is yours; that should not even be a question.

How it helps your business

The first help is credibility, which matters more for a small business than a large one. A polished, consistent brand makes a firm of three look as trustworthy as a firm of thirty, and a scrappy, inconsistent one does the opposite no matter how good the actual work is. People read professionalism from these signals in seconds, and getting them right is one of the cheapest ways to be taken more seriously.

The second is recognition, which compounds over time. When everything you put out looks like the same business, people start to recognise you, and recognition builds the quiet familiarity that trust grows from. A business whose van, website and invoice all look unrelated throws that away every time; one that is consistent is slowly becoming a name people know.

And it makes everything easier to produce afterwards. Once the colours, fonts and rules exist, every future thing, a new page, a leaflet, a social post, a sign, has a clear starting point instead of a fresh argument about how it should look. The brand guide turns design from a recurring cost and a recurring debate into something your own team can keep consistent without you.

What is included

A logo that works small and large, from a browser tab to the side of a van
The full file set, in every format you will ever need, handed over and yours
Colours, type and simple rules so everything you make looks like the same business
No monthly licence and no lock-in: you own the marks outright
Designed to sit consistently across your site, social, print and vehicles
A short, practical brand guide your team can actually follow

Real examples

Illustrative cases. Tap one to see what happened and what could have been done.

The logo that fell apart off-screen

The case

A tradesman had a logo done cheaply online that looked fine on a screen and turned to mush the moment it was embroidered on workwear or printed on a van, because it had fine detail and no proper files.

What could have been done

Redesigning it to work at every size, in full colour and plain black, and handing over the complete file set, makes his vans, shirts and website look like one confident business rather than three different afterthoughts.

The three businesses that were one

The case

A growing services firm had drifted into using different colours and fonts on its website, its quotes and its social media, so to a customer it barely looked like the same company from one touchpoint to the next.

What could have been done

Setting a simple palette, type and rules and applying them across everything makes the business look established and deliberate, so it starts being taken more seriously for exactly that reason, without anything else about it changing.

Ready to sort branding and logo design?

Tell us what is going wrong and we will come back with a fixed price in writing, after a short scoping call. No obligation, and no jargon.

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Common questions about branding and logo design

How much does branding and logo design cost?

£2,500 to £5,000. We agree the exact number before any work starts, so there are no open ended day rates.

How long does branding and logo design take?

Most work of this kind is live within three to four weeks. We give you a date before we begin and tell you early if anything threatens it.

Do you work outside Edinburgh?

Yes. We are based in Edinburgh and work on site across the Lothians, Fife and Glasgow, and remotely across the United Kingdom.