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Services · Marketing
Reputation and review management
The stars people see before they ever call you. We make getting good reviews part of your day-to-day, keep an eye on what is said, and help you handle the odd bad one well.£300 to £900/month
What reputation and review management actually means
Reputation and review management is looking after the stars and comments people see about your business before they ever contact you, because for most buyers that is now the first and most decisive thing they check. It means making the getting of genuine, positive reviews a natural part of how you work, keeping an eye on what is being said across the sites that matter, and handling the occasional bad review calmly and well rather than ignoring it or reacting badly.
Reviews matter for two reasons at once. They are what a real human reads to decide whether to trust you, a business with a healthy spread of recent, genuine reviews wins the call over an equally good one with none, and they are also a ranking signal, feeding into where you appear in local search. So a steady flow of honest reviews works twice: it persuades the person reading and it lifts your visibility to the next person searching.
We build review-gathering into your day-to-day so it happens naturally rather than in awkward one-off pushes, monitor the platforms that count so nothing said about you goes unnoticed, and help you reply to the difficult ones in a way that reassures the next reader rather than inflaming the situation. Everything genuine: no fake reviews, ever, because they are against the rules, easy to spot, and a bad review handled gracefully often does you more good than a fake five-star one.
How it helps your business
The first benefit is winning the customers who are comparing you to someone else, which is most of them. When a prospect is choosing between you and a competitor, recent genuine reviews are frequently the deciding factor, and a steady, healthy set of them tips that choice your way again and again. It is influence at the exact moment of decision, on the thing people trust most, other customers' words.
The second is the local-search lift that comes with it. Because reviews feed into how you rank in the map pack, building a genuine flow of them does double duty: it does not only persuade the people who find you, it helps more people find you in the first place. That combination, more visible and more trusted at once, is why reputation work punches above its cost for local businesses.
The third is that it turns the occasional bad review from a dreaded event into a manageable one, and even an asset. Every business gets an unfair or angry review eventually; what a prospective customer really judges is how you responded. A calm, professional, human reply reassures the next reader far more than an unbroken wall of fives, which can look staged, so handling the hard ones well quietly strengthens rather than dents your reputation.
What is included
- A steady flow of genuine reviews
- Monitoring across the sites that matter
- A calm, professional reply to the difficult ones
Real examples
Illustrative cases. Tap one to see what happened and what could have been done.
Great service, almost no reviews
The case
A business that genuinely delighted its customers had barely a handful of reviews, because it never got round to asking, and was being passed over for noisier competitors online.
What could have been done
Building a natural moment into their process where happy customers are invited to leave a review, without it feeling forced, accumulates genuine reviews steadily, improves their standing in local search, and gets prospects choosing them because the reviews finally reflect how good they are.
The angry review they were dreading
The case
A firm received a harsh, partly unfair one-star review and was tempted either to ignore it or to fire back.
What could have been done
Replying calmly and professionally, acknowledging the person's experience without being defensive, reassures later readers far more than silence, and several new customers may mention that the measured response was what won them over, so the dreaded review ends up demonstrating the business's character.
Ready to sort reputation and review management?
Tell us what is going wrong and we will come back with a fixed price in writing, after a short scoping call. No obligation, and no jargon.
Common questions about reputation and review management
How much does reputation and review management cost?
£300 to £900/month. We agree the exact number before any work starts, so there are no open ended day rates.
How long does reputation and review management take?
Most work of this kind is live within three to four weeks. We give you a date before we begin and tell you early if anything threatens it.
Do you work outside Edinburgh?
Yes. We are based in Edinburgh and work on site across the Lothians, Fife and Glasgow, and remotely across the United Kingdom.
Reputation and review management in your area
Same service, same prices, wherever you are. On site across central Scotland and remotely across the rest of the UK.
Reputation and review management in EdinburghReputation and review management in LeithReputation and review management in FifeReputation and review management in Livingston and West LothianReputation and review management in GlasgowReputation and review management in DundeeReputation and review management in Aberdeen and the north eastReputation and review management in StirlingReputation and review management in FalkirkReputation and review management in Perth and PerthshireReputation and review management in LondonReputation and review management in ManchesterReputation and review management in BirminghamReputation and review management in LeedsReputation and review management in LiverpoolReputation and review management in SheffieldReputation and review management in BristolReputation and review management in Newcastle upon TyneReputation and review management in NottinghamReputation and review management in LeicesterReputation and review management in CoventryReputation and review management in CardiffReputation and review management in SwanseaReputation and review management in BelfastReputation and review management in SouthamptonReputation and review management in BrightonReputation and review management in ReadingReputation and review management in Inverness
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