Services · Marketing

Social media marketing

A presence that brings work in, not a chore that eats your evenings. We plan, make and post content that suits your business, and run paid social where it earns its place.£500 to £1,500/month

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Social media marketing at Optimum IT Solutions

What social media marketing actually means

Social media marketing is using the likes of Facebook, Instagram and LinkedIn to bring work into your business, rather than as a chore that eats your evenings for the sake of a follower count. The honest truth is that for most businesses social media is not where people go looking to buy; it is where they are reminded you exist, where they judge whether you seem competent and trustworthy, and where the occasional post genuinely does bring an enquiry. Treated realistically, it earns its place; treated as a numbers game, it wastes time.

The two useful jobs it does are presence and paid reach. Presence is having an active, professional-looking account so that when someone checks you out, and they do, it looks like a real, going concern rather than a page last touched two years ago. Paid social is different: putting money behind posts to reach a defined audience who are not following you yet, which can work well for some businesses and be a waste for others, depending entirely on what you sell and to whom.

We plan, make and post content that actually suits your business and your customers, so the account stays alive without you spending your evenings on it, and we run paid social only where it genuinely earns its keep rather than as a default. And we report honestly, on the things that matter, enquiries and reach that means something, not the vanity metrics of likes and followers that look impressive and pay nobody. If social is not the right channel for you, we would rather say so than take your money to post into the void.

How it helps your business

The first benefit is that it takes a real and thankless job off your plate. Keeping a business social account active is one of those things every owner knows they 'should' do and few have the time or appetite for, so it either eats evenings or quietly dies. Handing it over means the presence stays professional and current without costing you the hours or the guilt, which for a lot of owners is worth it on its own.

The second is the credibility it quietly protects. People check your social accounts the same way they check your website, and a dormant or amateur-looking page plants a doubt at exactly the wrong moment, while an active, professional one reassures. For businesses where trust matters before anyone gets in touch, simply looking like a real, active operation on the channels people check is a meaningful advantage.

The third, where it fits, is paid social as a genuine source of new customers. For the right business and audience, putting a sensible budget behind the right content puts you in front of people who would never have found you otherwise, and, tracked properly, you can tell whether it is paying. We keep it honest: run it where it works, drop it where it does not, and never dress up likes as results.

What is included

Content planned and posted for you
Paid social campaigns where they pay off
One clear report, no vanity metrics

Real examples

Tap an example to read what actually happened.

The page that made them look shut

A capable local business had a Facebook page last posted to eighteen months earlier, and prospective customers who checked it came away wondering if the firm was still going. We took it over and kept it posting genuinely useful, professional content on a steady rhythm without involving the owner's evenings, and it stopped undermining them. The change was less about winning customers directly than about no longer quietly losing the ones who looked them up and were put off.

Paid social that actually paid

A product business kept boosting posts at random with little to show for it. We built a proper paid campaign aimed at a clearly defined audience, with the cost per sale tracked from the outset, and dropped the aimless boosting. It turned out that for their particular product and audience, paid social worked well, and because it was measured, they could scale the spend with confidence rather than hope, knowing what each sale was costing.

Ready to sort social media marketing?

Tell us what is going wrong and we will come back with a fixed price in writing, after a short scoping call. No obligation, and no jargon.

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Common questions about social media marketing

How much does social media marketing cost?

£500 to £1,500/month. We agree the exact number before any work starts, so there are no open ended day rates.

How long does social media marketing take?

Most work of this kind is live within three to four weeks. We give you a date before we begin and tell you early if anything threatens it.

Do you work outside Edinburgh?

Yes. We are based in Edinburgh and work on site across the Lothians, Fife and Glasgow, and remotely across the United Kingdom.