Loading…
Services · Marketing
Email marketing and automation
The channel you own, working while you sleep. Welcome sequences, offers and reminders that go out automatically and bring repeat business without you lifting a finger.£400 to £1,200/month
What email marketing and automation actually means
Email marketing is using the one marketing channel you actually own, your list of customers and enquiries, to bring in repeat business and turn interested people into buyers, largely automatically. Unlike social media or ads, where you rent access to an audience and the rules can change overnight, your email list is yours, and reaching it costs almost nothing. It is quietly one of the highest-returning things a business can do, and one of the most neglected.
The magic of it is automation, and this is where code does work a person never could. A welcome sequence greets every new subscriber; a reminder nudges the customer who has not bought in a while; an offer goes out to exactly the people it suits, on its own, at the right moment, to hundreds or thousands of people at once, every day, without anyone lifting a finger. Set up once, these sequences run in the background and keep bringing in business while you get on with the job.
We design, write and send the campaigns, and build the automated sequences that do the repeat-business work by themselves, welcome flows, reminders, offers and follow-ups, tailored to how your business actually earns. And we keep the list clean and on the right side of GDPR, because a list built and handled properly is an asset, while one built by dubious means is a liability. Done right, it is the channel that works while you sleep.
How it helps your business
The first benefit is repeat business on autopilot. Most businesses pour effort into winning a customer once and then let them drift away, when a well-timed email would have brought them back. Automated sequences quietly do that bringing-back, reminding past customers you exist and nudging interested people to buy, so the effort you already spent acquiring them keeps paying off long after the first sale.
The second is the sheer return for the effort. Because your list costs almost nothing to reach and the sequences run themselves once built, email typically returns more per pound than any other channel a small business uses. You are not paying for each click or each view; you are making use of an audience you already earned, which is why it so often out-earns the paid channels people spend far more on.
The third is that it is reliable and yours, insulated from the platforms' whims. An algorithm change can gut your social reach overnight and ad costs can climb, but your email list keeps working regardless, because nobody stands between you and it. Building and looking after that list, cleanly and within the rules, gives you a marketing asset that grows with the business and cannot be taken away by someone else's policy change.
What is included
- Automated sequences that run themselves
- Campaigns designed, written and sent
- Lists kept clean and GDPR friendly
Real examples
Illustrative cases. Tap one to see what happened and what could have been done.
The customers who simply drifted away
The case
A retailer won plenty of first-time customers but had no way of bringing them back, so most bought once and were never heard from again.
What could have been done
Automated sequences, a welcome, a gentle reminder after a while, and occasional offers matched to what people bought, running on their own, climb repeat purchases from the same customer base and keep working month after month with no ongoing effort.
Sitting on an unused list
The case
A business had collected thousands of email addresses over the years and never done anything with them, a genuine asset going to waste.
What could have been done
Cleaning the list to keep it GDPR-friendly, then building a simple programme of useful, well-written emails and a few automated sequences, turns that dormant list into a steady stream of enquiries and sales at almost no cost.
Ready to sort email marketing and automation?
Tell us what is going wrong and we will come back with a fixed price in writing, after a short scoping call. No obligation, and no jargon.
Common questions about email marketing and automation
How much does email marketing and automation cost?
£400 to £1,200/month. We agree the exact number before any work starts, so there are no open ended day rates.
How long does email marketing and automation take?
Most work of this kind is live within three to four weeks. We give you a date before we begin and tell you early if anything threatens it.
Do you work outside Edinburgh?
Yes. We are based in Edinburgh and work on site across the Lothians, Fife and Glasgow, and remotely across the United Kingdom.
Email marketing and automation in your area
Same service, same prices, wherever you are. On site across central Scotland and remotely across the rest of the UK.
Email marketing and automation in EdinburghEmail marketing and automation in LeithEmail marketing and automation in FifeEmail marketing and automation in Livingston and West LothianEmail marketing and automation in GlasgowEmail marketing and automation in DundeeEmail marketing and automation in Aberdeen and the north eastEmail marketing and automation in StirlingEmail marketing and automation in FalkirkEmail marketing and automation in Perth and PerthshireEmail marketing and automation in LondonEmail marketing and automation in ManchesterEmail marketing and automation in BirminghamEmail marketing and automation in LeedsEmail marketing and automation in LiverpoolEmail marketing and automation in SheffieldEmail marketing and automation in BristolEmail marketing and automation in Newcastle upon TyneEmail marketing and automation in NottinghamEmail marketing and automation in LeicesterEmail marketing and automation in CoventryEmail marketing and automation in CardiffEmail marketing and automation in SwanseaEmail marketing and automation in BelfastEmail marketing and automation in SouthamptonEmail marketing and automation in BrightonEmail marketing and automation in ReadingEmail marketing and automation in Inverness
Related marketing services
Local SEO and Google Business
Get found by the people down the road who are ready to buy. We fix your Google Business Profile, get your Name, Address and Phone matching everywhere, and win the map pack that sits above the normal results.
PPC and Google Ads management
Ads that pay for themselves instead of the agency. We build and manage Google Ads and paid search so every pound is spent on searches that turn into enquiries, and we show you exactly where it went.
Social media marketing
A presence that brings work in, not a chore that eats your evenings. We plan, make and post content that suits your business, and run paid social where it earns its place.
Content marketing
Pages and posts that answer what your customers actually search, so you get found and get trusted. Written by people, built around real demand, and tied into the rest of your SEO.
Conversion rate optimisation
More customers from the visitors you already have. We find where people give up on your site, test the fixes, and turn more of the same traffic into enquiries and sales.
Admin Rescue
Stop missing calls. Stop quoting at midnight.