Local SEO and Google Business

Local SEO is the work of getting your business found by the people nearby who are ready to buy right now, the ones typing 'plumber near me' or 'accountant in' your town and choosing from what Google shows them. It is different from ordinary SEO because it is about a place as much as a keyword, and the prize is the map pack: the little box of three local businesses, with their pins, stars and phone numbers, that sits above the normal blue links and takes the lion's share of the clicks.

The engine of it is your Google Business Profile, the free listing that decides whether you appear on the map at all and how you look when you do. Getting it right, the correct category, real photos, accurate hours, the services you offer, and keeping it active, is the single biggest lever most local businesses have and the one most of them neglect. Alongside it sits your Name, Address and Phone, which need to match exactly everywhere they appear online, because Google treats inconsistency as doubt.

Then there are reviews, which for local search are both a ranking signal and the thing a human actually reads before they call. We fix and optimise the Business Profile, get your Name, Address and Phone matching across the directories that matter, and build the getting of genuine reviews into the way you already work, so the whole picture, map ranking, listing and reputation, points the same way. No fake reviews and no invented addresses, because Google catches those and the penalty is worse than the problem.